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Case in point, the hashtag #9monthcruise has already racked up over 14 million views on the social platform. Jessica Maddox, an assistant professor of digital media at the University of Alabama, also likened the cruise TikToks to reality TV, noting that many of the storytime posts and sagas are posted episodically. Maybe it's the slow news cycle that occurs around the holidays, but a number of major media outlets have written about how TikTok blew up with so-called drama on the Ultimate World Cruise that will take 9-months and began a few weeks ago.
So is there drama and why is social media obsessed?
"I think that's really resonating with people or gathering their attention, maybe." "I think (TikTok users who watched the post) were tagging Royal Caribbean like 'you need to fix this,'" Brandee Lake explains. "They did at least take the time to come to me and you know, ask how everything's going now."
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There have been rumours of animosity between the “segmenters” and those on board for nine months, with the segmenters reportedly receiving different treatment to the full-boarders. However, the only real injustice so far seems to be some full-boarders allegedly gatekeeping the cruise's Facebook group. One passenger, Ale Kenney, who is on board with her husband Andrew, recently shared a video of her room which has racked up almost three million views. Several influencers told NPR they think Sebastian's novel partnership with Atria Books could help usher in a change with how brand partnerships work.
TikToker on 9-Month World Cruise Says ‘I Hate It Here’ Amid Canceled Excursions, Hate from Other Passengers
Cruise Hive was established back in 2008 and among the earliest blogs in the industry. Since the start, it's been our aim to provide the latest cruise news covering all the major cruise lines. We make sure cruisers are fully prepared for their cruise vacation with tips on ships and ports.Millions of travelers rely on Cruise Hive in the United States, Europe, Australia, and around the world. But whether the drama is exaggerated or not, the clicks and likes just keep on coming with no signs of the social media buzz calming down anytime soon. TikTok users sounded off in agreement to a viral TikTok video from Marc Sebastian saying that reality TV cameras should be all over the ship. Viewers at home are eager to catch up on the drama unfolding at sea, as well as to follow along on the voyage, living vicariously through influencers.
Fares for the full trip — which stops in 65 countries — start at $53,999 per person and can go up to $117,599, excluding taxes and fees, according to Royal Caribbean’s website. The ship, called the Serenade of the Seas, has capacity for 2,476 guests, although a Royal Caribbean representative would not confirm how many are currently on board. As people began to share their experiences on board, those on dry land were already reveling in the reality show that they believed would soon unfold on the Serenade of the Seas. On TikTok, the #UltimateWorldCruise tag has more than 54.8 million views as users obsess over what they speculate will turn into seaside drama.
These options were made available long after people had already spent thousands of dollars for the complete trip, leading some to try and haggle for downgrades. Perhaps the best update so far has come from Mike and Nancy, an older couple who have been chronicling their journey on the ship on TikTok. In a video posted on January 2, the couple dropped the bombshell that the ship was running out of wine. Passengers are documenting everything from relaxing on a private island in the Bahamas to MTV Cribs-style tours of their cabins (called staterooms).
Royal Caribbean’s nine-month Ultimate World Cruise has taken over TikTok - Vox.com
Royal Caribbean’s nine-month Ultimate World Cruise has taken over TikTok.
Posted: Wed, 24 Jan 2024 08:00:00 GMT [source]
Passenger dies during 9-month Royal Caribbean world cruise
By the time we spoke, Linderman and LRB had already been to six stops in nine days, including a visit to the Chichen Itza ruins. So, we asked them some of our most burning questions about life at sea. TikTok users have become highly invested in the cruise's passengers, likening them to a cast of characters that would typically appear on a reality show. The 9-month-long cruise aboard the Royal Caribbean’s Ultimate World Cruise captured the attention of social media towards the end of last year. When you cruise to the Bahamas from Miami you get more choices of what to do and see on your vacation with the freedom and flexibility of Freestyle Cruising.
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"So it is one of those things where creating drama ... could create adverse results." Sebastian said he'd be thrilled to see more brands using trips and experiences to market goods. He'd also like to see influencers being more honest about the things they're promoting, as he was about his time on board. Harms, for example, thinks people should expect more "integrated" campaigns in the near future, where products are advertised more organically on social media.
All the drama on board the 9-month cruise going viral on TikTok
He told NPR later that same day that some five other TikTokers on board the cruise had rushed to their room to help them change their password and set up two-factor authentication. The passengers had learned about the hack from a TikTok posted by one of the cruise commentators on shore. Social media users are effectively "opening the door to plot lines that create reality around the people who are just on the ship to enjoy themselves," Cohen added. The risk is that people at home or on board might change their behavior or even manufacture drama for views.
I'm not sure what constitutes "something big", but misbehaving guests, accidents, and strange occurrences happen on pretty much every cruise (and high school, theme park, or Starbucks) around the world. TikTok and the media have become obsessed with Royal Caribbean's first ever world cruise for all the things that happen on pretty much any cruise. Another recent video is sharing a rumour that the cruise could be ending much sooner than anticipated, due to conflicts in the Middle East – however a representative from Royal Caribbean confirmed that the plan is to continue the trip as scheduled. What is HAPPENING, Michael, is essentially a social experiment being broadcast in real time, and some of us absolutely cannot get enough of it. To that end, the nine-month Royal Caribbean Ultimate World Cruise has captured people's attention across the internet. They may even prove to be a recipe for disaster, even if they're sanctioned by an official (albeit controversial) source.
Passenger Dies During 9-Month Royal Caribbean Cruise - TODAY
Passenger Dies During 9-Month Royal Caribbean Cruise.
Posted: Tue, 13 Feb 2024 08:00:00 GMT [source]
Some have homed in on the fact that “pinnacle members,” Royal Caribbean’s highest tier of membership, have access to different excursions and have allegedly had town hall meetings. This doesn’t appear to be out of the norm for a cruise, Maddox said. Brandee Lake did not immediately respond to a request for comment made by NBC News. "It's incredibly fascinating to watch from this side. But no, I don't see the drama popping off like people do. I don't know. I hope I'm not wrong. I hope it's not full of drama."
"I think I counted at some points, they're going 18 days in port with no sea days, and the last segment means that you're probably six months into this cruise, you're probably going to be really tired? I don't know, I'd be tired." While he won’t be on the cruise for the entire 274-day trip, Sebastian will spend 18 nights on the boat recording his experience and the hot gossip. One TikTok user named Adita (@aditaml2759), who has 57,000 followers, posted a video saying that the cruise might end early and asked for clarity from other passengers or Royal Caribbean. Royal Caribbean’s 9-Month World Cruise has become a viral social media sensation, with viewers at home eager to watch the drama unfold at sea. Many cruise ship passengers will decorate their cabin doors, while others will go as far as to decorate the inside of their room too.
They can go up to an eye-watering $117,599 (£92,474) excluding taxes and fees, according to Royal Caribbean’s website. Passengers who’ve booked for the whole shebang (some people are on board for only certain segments, more on this later) will visit 65 countries, including Antarctica. More travelers will likely come on board, including more influencers. Australian comedian Christian Hull, who has been posting excitedly for weeks, will be joining the ship when it docks in Brisbane in March. She's one of many TikTokkers reporting on the latest cruise ship "tea." At least, that's what they're calling it. Harms, of bingo card fame, says viewers are so excited about the potential for drama that they may be misusing the word.
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